when another mp3 player comes out that is slimmer or as slim as the ipod and can offer the same storage capacity, 80GB, or more then it can be an ipod killer. but there are none out there that fit that so there is no ipod killer. i am no dickrider, i have two ipods, a 3rd gen 20 gig and recently got a 80GB video. i like ipod, they are light, not bulky, easy to use, and have never failed me. it fits my needs and they look great. i had an ipod before they became really popular and before most peopel really know waht the were. so i am not on some bandwagon, i am a happy consumer