^^ couple points you missed....
chronic and doggystyle sell platinum yearly without marketing gimmicks. they're just essential hip hop albums that are picked up as additional copies or by kids just getting into hip hop and realizing how critical these are to have. they will sell on their own merit.
now as death row relates to this beatles discussion, there's a major point that has been overlooked. death row is an independent label. suge owns 100% of his publishing, and that means that for every album sold, minus recoup costs (minimal since he owns studio and pr) and distribution (interscope / koch / eagle), alllll of the rest goes into his pockets. ownership of the beatles catalogue is somewhat spread out, but the point here is that whoever is granted rights to death row's material, it's more valuable than standard points on a record simply because for a $15 cd they probably pull in $9, as opposed to most industry standards of less than a dollar. this is very significant.
after reading some other articles on the subject, it's true that this was just a proposition - and likely one by someone who fails to realize how much money death row is truely worth. likewise, it could be a scare tactic to rattle suge up a bit. either way, some random idiot will not get the material - of that i am sure.